Our Story

Founded in 2020, Awakening Trails is a boutique, India-based travel curator crafting immersive, high-touch journeys that blend wellness retreats, heritage living, and offbeat adventure into seamless, white-glove experiences.

Rooted in the rich landscapes of India, our journeys begin in Rajasthan—land of ancient palaces and lunar granite hills—before flowing south to Kerala’s serene backwaters and north to the cedar-scented Himalayas. Each trail is hand-designed to awaken the senses, restore balance, and connect deeply with place and self.

Headquarters: Udaipur & Jaipur, Rajasthan
Operating Regions 2025‑26: Rajasthan → Kerala → Himachal
Core Service Model: End‑to‑end concierge planning, private on‑trip guardians, post‑retreat after‑care.

Trusted by the World’s Most Discerning Travelers
Voted among the finest tour operators by Travel + Leisure readers worldwide.

The trips we craft span more than seventy countries and six continents, each one showcasing the most exclusive places to stay and most uplifting experiences.

At Awakening Trails, we are guided by a passion for meaningful discovery — curating journeys that connect you with soulful places, extraordinary people, and timeless traditions that awaken your spirit and transform how you experience the world.

Alex Malcolm

The power of travel

Since our founding in 2020, Awakening Trails has been rooted in the belief that travel can be a transformative force—for both the traveler and the world. We see journeys not just as escapes, but as opportunities to regenerate, reconnect, and preserve what truly matters.

The Awakening Positive Impact Portfolio brings this mission to life, spotlighting heritage stays, wellness sanctuaries, and nature-based experiences that exemplify sustainability, cultural stewardship, and responsible tourism.

In collaboration with grassroots partners, conservation groups, and eco-sensitive hospitality leaders, we aim to protect India’s sacred spaces—rural villages, forest reserves, coastal belts, and Himalayan valleys—ensuring they flourish for generations to come.

Unrivalled expertise

Our travellers often tell us that they’ve had a ‘trip of a lifetime’ with Jacada, but no matter how many times we hear it, it doesn’t get old. There’s a pretty simple reason we create incredible trips: passion. We set out to surpass your expectations as soon as you start thinking about your next adventure. Each journey we plan is custom-designed and personalised to you. Your itinerary will be tailored from beginning to end travel designers who have lived or travelled extensively in the destinations in which they specialise. Our concierge team, based in region, are then on hand for personal recommendations every step of the way.

Let us help you in starting your next Trip